Miss Marketing is the Dutch marketing bestseller that was first published in 2012. Miss Marketing received raving critics and won silver at the Dutch Marketing Literature Price. We wanted to put efforts into a true showcase for feminine marketing within the masculine category of management books. Thousands of copies were sold and even 2 years later Miss Marketing is shaking the dutch marketing society. Currently we are working on the international edition of Miss Marketing and also we are creating an international network of Miss Marketing Agents all over the world.
Miss Marketing now has become an international network of marketing agents all over the planet, that focusses on a better understanding of and an improved and sustainable vision of marketing to women
There are great business cases from many different categories that are part of the Miss Marketing business excellence. Learn from many brands and companies.
Instead of creating a divide, let's talk about including the female customers without ignoring or chasing away your male customers. Understanding how masculinity and femininity both serve as business assets.
What are the statistics and developments socially and economically that make Venus a profitable market to develop.
How women think, dream and decide differently than men. What are the specifics of the princess brain and how we can integrate gender knowledge into our business.
How the Kotler-perspective and Don Draper created a mismatch with the female consumer. Challenging the practices of advertising agencies.
Four strategic guidelines that will help you to develop the Venus market and create sustainable and beautiful brands.
Developing communication concepts that are appealing to men and women. Insights the language and visual preferences of male and female consumers.
How to create an engaging dialogue that will support effective innovations, options on how to involve her in your development process.
Segmentation and intel of today's female consumer, how generations, income, cultures, characters diversify a consumer group that has so much in common.
How new media are shaping the lifes of women. And how women are shaping new Media. The impact of our drive to connect and build relationships.
Re-evaluating the attitudes and behaviours of shopping women, explaining the unpredictability of a power consumer
User-generated design on Venus will help you to integrate the specific needs and requirements of a female target audience.
The Megatrend of this Millennium is the rise of a feminine future, how are values and motivations have changed from Gordon Gekko to Lady Gaga
We really wanted to add our feminine perspective and design elements to Miss Marketing to create a new kind of management literature. In Miss Marketing we present a new wa of thinking about clients from Venus. It will help you understandfor our economic growth to involve consciously views and perspectives of the other half of the world population to the way we do business. Not only because of some sort of moral obligation, but most of all it will help our businesses grow and create more happiness in the lifes of our customers.